Solution

END-TO-END PROXIMITY MARKETING

  • Free of charge app for the tourist

  • Proximity enabled push notifications

  • Automated language change

  • Integrated google maps navigation

  • Geo-Fencing integration- draw a region around your business and let the google location services do the marketing

  • Google Nearby integration- Even without an app on the users smart-phone they will receive your marketing content

  • “Things to do” tab with info about all monuments and sights in the city

  • “Offers” tab straight forward way to promote business and services

  • CMS dashboard with analytics to better understand your proximity marketing

What is a beacon

“Something like a Lighthouse”

  • Bluetooth device
  • That sends a constant signal to a smart device
  • Works on batteries up to 5 years
  • It connects to an app in the smart device
  • Sends push notifications to the smart device via connection with the CMS
  • They don’t track the user
  • But they can navigate in…

Offices                     Entertainment              Tourism                  Retail

 

 

How can this help my business

Beacons help business grow

“Beacons help brands gain insights on consumer behavior in the real world with the same granularity and precision that was previously possible using online data. In fact, it is this granularity and deterministic nature of the proximity data that makes it easy for businesses to gain an indepth understanding of the what users have been doing inside stores, in specific departments and the kind of products they have interacted with. Particularly because no other company including Google and Facebook are capable of providing data with this kind of granularity today.”

 For more information about our admin panel, please visit https://cmslighthouse.com or send us an e-mail contact@applighthouse.com

Demonstration screenshot from one of our beacons that worked during the Innowave Business Forum 2017

Use Cases

Sorry, this entry is only available in Bulgarian.

Our Clients

Number of beacons: 3

Fraport Twin Star Airport Management AD is the German-Bulgarian concessionaire of Burgas Airport and Varna Airport, 60 percent owned by the global airport operator Fraport AG and 40 percent held by Airport Services Bulgaria. They have 3 beacons on both Varna and Burgas Airports installed.

Number of beacons: 12

The exhibition area of the Museum is 2150 sq. m, not including the storerooms, the library and the Educational Children’s Museum.Since November 2017 the visitors can enjoy a completely new experience using the beacon tech that is installed in every room of the museum:

Number of beacons: 2

“The Palace of Queen Marie of Romania” – a place for creativity, cultural and congress tourism.

Cultural Centre “The Palace” – Balchik is a State Cultural Institute, established with an act of the Council of Ministers on the advice of the Minister of Culture. It carries out a number of major and supporting activities aiming at creating and promoting culture as well as preserving the cultural heritage.

 

Number of beacons:  33

Our app Lighthouse beacons are now located on 25 of the most interesting tourist sites in Varna. Every visitor to the city can be notified when he or she is close to one of the largest (and small) landmarks in the city. With the cooperation of the municipality of Varna, beacons were placed on sites such as the Assumption Cathedral, some of  the great Bulgarian revolutionaries such as Vasil Levski, the alley of the Olympic hopes, the park in Asparuhovo and many others.

We used the most popular “urban furniture” – the street lamps of the city to deploy the sensors. The sensors themselves do not draw electricity, they are powered by batteries that can last up to 2 years without replacement.Lighthouse app have deployed 9 beacons on all sport grounds. “Inno Think Tank”  part of European Youth Capital called iSport,  aiming at linking all municipal sports grounds in Varna to improve the awareness and increase the use of the sites for sports by all residents and visitors of the city. For more information on “Isport”: The official Facebook page of the project